“Derek’s negotiation skills helped Oxfam save £2oo,ooo. In this book you will find all you need to make you successful in all your negotiations” – John Shaw, Finance Director, Oxfam

“Derek Arden is a power negotiator. This book is written for negotiating at all levels of corporate and social life. It is packed with great insights and tips” – Julie Garland – Mclellon, Professional Non Executive Director

“Derek combines in his book practical experience with academic research to make it a hands-on font of knowledge. A must for anyone who has to negotiate” Professor David Gray, Surrey University Business School.

“This book is an exceptional way to learn the finer points of negotiation and to improve your results” Jeremy Wilson, Chairman, Bloomsbury Publishing and Vice Chairman Barclays Corporate Bank

“In this book you will find everything you need to know about negotiating from the largest deal to negotiating where to go on holiday with your partner. Absorb it and watch your results, relationships and rewards improve dramatically” Dr Nido Qubein, International Best Selling Author, President High Point University, North Carolina, Mentor and Coach”

“I have worked with Derek for over 20 years as a competitor and customer (of his training business): he is able to translate theory into practice in a way that makes people think differently about a situation or challenge creating powerful outcomes” – Steve Pateman, Head of UK Corporate and Commercial Banking, Santander Bank UK Plc

“Derek’s negotiation advice has been invaluable to me in both my business dealings as i travel the world in my duties as President f the Global Speakers Federation. In this book you will learn all you need to know about negotiating” – Alan Stevens, President of the the Global Speakers Federation and “The Media Coach”

“Derek has incorporated the gems of excellent material, on this important topic, into this book. It is a must for negotiators whatever their level of experience: a handy refresher for hardened professionals and a useful and comprehensive handbook for those new to the challenges”

– Michael Williams, Chairman Sovereign Business Systems

“This book is a must for anyone who negotiates. Derek has given me so much advice on how to negotiate great discounts and win win resolutions in my business. His negotiation articles for my magazine and websites are always the most read and most popular. He is THE EXPERT on negotiation” – Matthew Tumbridge, Managing Director, Used Car Expert

“This book is the definitive answer to negotiating business and personal relationships, easy to read and understand, a must have” – Godfrey Lancashire, Managing Director, London House International Ltd

“Derek’s drive, energy and negotiation skills have helped us secure savings of over £200,000 per year reducing our total payments for these services by over 50%. We have asked Derek to continue to be our Strategic Negotiation Advisor on key issues and are delighted he has agreed to do so” – John Shaw, Finance and IT Director, Oxfam

“Derek has been working with me for the past three years as a mentor and a coach. This has enabled me to focus beyond education and see how the business world would handle similar issues. Derek has introduced business models which haved helped our teams understand the very challenging and competitive world as we educate the next generation of leaders” Sue Bullen, Headteacher, Woolmer High School

“Thank you so much for your educational keynote. You grabbed the room, challenged them, and gave huge value in return for their attention!” – Kenny Harris, President Speaking Association, Scotland

Foreword by Sir Gerry Robinson

I first met Derek Arden many years ago as Chief Executive of the Granada Group, when i was negotiating the financing of the £3 billion hostile takeover of the Forte Hotel Chain.

We had been badly let down by one large financial institution when they changed their mind to help, at the last minute. Derek and his team stepped in and negotiated into the late hours at the weekend to increase the amount the other banks would underwrite.

The pricing was high and higher than we wanted to pay. To keep the ongoing relationship in balance and the deal in place Derek and the team worked tirelessly to change the shape of the deal to help us and keep the consortium of banks in place.

Derek’s clear thinking enabled us to negotiate a win win transaction.

My philosophy has been – Keep it simple

In this book you will learn everything you need to learn to negotiate with anybody, anywhere and at any time.